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Lane is a product management platform built around a simple but powerful idea: everything is connected. It brings together your product, customer, and business priorities in one system-so your decisions are always informed, aligned, and up to date.

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Objects and records

In Lane, your workspace is organized around objects. Each object holds records, which are the building blocks of your product management workflow. Objects in Lane:

Objectives

Capture your product strategy-goals and key results that define success

Insights

Input from customers, teams, and the market-types of insights include Feedback and Ideas

Features

Planned product work-solutions shaped by insights and aligned to objectives.

Roadmaps

Communicate what’s coming-linked to objectives and customer value.

Customers

Accounts and users-linked to insights and features to capture value.

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Views

Different product managers and teams have different ways of working and visualizing progress. In Lane, Views give you the flexibility to structure your workspace for how you work best. You can create:
  • Boards for Kanban-style workflows
  • Lists for detailed tracking
  • Inbox to triage and manage incoming Insights
Each View can be configured with:
  • Filters let you narrow down records to only what’s relevant, such as focusing on a specific team, customer group, or priority.
  • Groups organize records into categories, for example by status, assignee, or release cycle.
  • Sorts arrange records in a particular order, like showing the most important items first or surfacing recent activity.
  • Display controls what fields and details are visible in each view
This allows every team member-PMs, leads, success teams, execs-to quickly access the views that fit their needs, without changing how data is structured.

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Connection

Unlike traditional tools, Lane isn’t just a collection of lists or boards. The real value lies in how your data is connected-across objects, in real time. For example:
  • A Feature pulls in relevant Insights from customers and teams.
  • That same Feature is aligned to an Objective, giving purpose to the work.
  • As Features progress, so do Objectives-keeping leadership aligned.
  • Roadmaps surface this journey, showing how work connects to outcomes.
Changes to any record update related records automatically. This creates a living system-where feedback informs features, features drive goals, and goals stay visible.

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Why connection matters

When everything is connected:
  • You can always trace decisions-from delivery back to customer needs or business strategy.
  • Your prioritization improves-by seeing which Features map to revenue or high-value customers.
  • You close feedback loops faster—because progress is visible to all stakeholders.
  • Roadmaps become more than timelines—they show the full product story.

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An example workflow in Lane

  • Connect your feedback sources—such as Intercom, Slack, and others—so feedback flows into Insights.
  • Review and link valuable Insights to Features to prioritize feature requests and ideas.
  • Define your business goals in Objectives—aligning product work to strategic outcomes.
  • Use Views and Roadmaps to align Insights, Features, and Objectives—creating a shared source of truth.
  • Prioritize work based on the parameters that matter most to your business—such as customer value, revenue impact, or strategic alignment.
  • Share relevant Views and Roadmaps with stakeholders, teams, and even customers to keep everyone informed.
  • Keep iterating—refine priorities, capture new insights, and continuously plan with full context.