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Integrate Lane with Zapier to connect with 1000+ apps

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Overview

The Lane + Zapier integration lets you automate repetitive tasks by connecting Lane with thousands of apps - like Asana, Google Sheets, HubSpot, Typeform, and more. You can:
  • Trigger actions in other tools when new records are created or updated in Lane.
  • Send feedback or ideas into Lane automatically based on data from other apps.
Ideal for teams looking to streamline operations, reduce manual data entry, and keep Lane in sync with the rest of their stack.

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Configuration and Setup

To connect Lane with Zapier:
  1. Go to Settings → Integrations → Zapier in your Lane workspace.
  2. Click Connect with Zapier to open the Lane app in Zapier.
  3. Create a new Zap and choose Lane as the Trigger or Action app.
  4. Authenticate using your Lane API key.

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Available Triggers

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Trigger: Record Created or Updated

This trigger fires whenever a new record is created or updated in Lane. You can configure it to watch any of the following record types:
  • Objectives
  • Ideas
  • Feedback
  • Features
Example use cases:
  • Send a Slack message when a new Feedback is created.
  • Add a row to Google Sheets when a Feature is updated.
  • Create a task in Asana when an Objective status changes.

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Available Actions

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Action: Create Idea

This action lets you create a new Insight (Idea or Feedback) record in Lane using data from another app. You can map fields such as:
  • Title
  • Description
  • Tags
  • Product
  • Assignee
Example use cases:
  • Create an Idea in Lane when a Typeform response is submitted.
  • Forward feedback from HubSpot tickets into Lane automatically.
You can select whether the record should be created as an Idea or Feedback using the “Record Type” field in Zapier.
Explore ready-to-use Zapier templates that connect Lane with your favorite tools. These zaps help you automate common workflows - no setup required. Just click and start using.
Add feedback tickets from Zendesk to Lane automatically when a new ticket is created. Use this Zap →
Send customer conversations or support tickets from HubSpot to Lane as Feedback or Ideas. Use this Zap →
Capture survey responses from Typeform and turn them into structured Feedback in Lane. Use this Zap →
Turn Freshdesk tickets into Feedback in Lane to capture customer issues directly from support. Use this Zap →
Automatically create a Feedback record in Lane for every new G2 review you receive. Use this Zap →

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Things to Know

  • Zapier only supports creating Ideas or Feedback as actions for now.
  • Lane’s API key is required for authentication.

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FAQs and Troubleshooting

Q: Where do I find the Lane API key for Zapier?
A: Go to Settings → API Keys in your Lane workspace and generate a key for Zapier. Q: Can I create other record types in Lane using Zapier?
A: Currently, only Ideas and Feedback can be created via Zapier. Support for other types is coming soon. Q: Can I trigger Zaps only on new records and not updates?
A: No, the trigger fires on both creation and updates. You can use Zapier filters to limit your Zap to new records.