The two levers
A Signal’s score comes down to a trade-off every product team makes:- Revenue — the total revenue across the customers behind the Signal. Weight this up and the biggest accounts pull their requests to the top.
- Demand — how much appetite there is for the Signal. Weight this up and the things the most customers are asking for rise, regardless of account size.
What counts as demand
Demand can mean two different things, and you choose which fits your team:- Customer count — the number of unique customers who asked. Good when one loud account shouldn’t outweigh broad interest.
- Feedback count — the total volume of feedback. Good when sheer intensity of asking is the signal you care about.
Momentum
Two Signals with the same demand and revenue aren’t equally urgent if one is picking up feedback and the other is fading. Lane compares recent feedback with the weeks before: a Signal that’s growing gets a modest lift, and one that’s slowing eases off a little. Momentum only adjusts a score that real demand and revenue have earned; it never creates one on its own, and it’s ignored when there’s too little feedback to tell.Setting the balance
Prioritization lives in Settings → Prioritization. Start from a preset, or open Customize weights to dial it in:- Revenue focused — leans the score toward the money at stake.
- Demand focused — leans it toward how many are asking.
- Custom — set any split with the slider.
Where the score shows up
The Priority Score shows on every row of the Signals list, as a sort option, and on each Signal’s page. Sort by it before a planning session and the ranking reflects exactly the balance you’ve set — so the conversation starts from your team’s definition of impact, not a debate about it. For Opportunities, the score works behind the scenes: it helps decide which product bets Lane brings forward first, and in what order AI apps connected through the MCP server see them.Plan availability
Every workspace gets prioritization. Tuning the weights and demand source is available on Pro — on Starter, Signals are scored with the default balance, which you can upgrade to customize.Tips
- Match the weighting to your stage. Early on, demand-focused surfaces where the market is pulling you; further along, revenue-focused protects the accounts that matter most.
- Pick the demand source deliberately. Customer count rewards breadth; feedback count rewards intensity. They can rank the same list quite differently.
- Revisit it when strategy shifts. The balance isn’t set-and-forget — when priorities change, the ranking should change with them.
FAQs
Q: What does the Priority Score rank?A: Signals and Opportunities. It’s the single number Lane uses to order them from most to least impactful. Q: How is it calculated?
A: From the revenue behind the requesting customers and demand (customer count or feedback count), combined using the balance you set under Prioritization, then adjusted for momentum. Q: Do the weights have to add up to anything?
A: No math to manage — revenue and demand always total 100, and moving one adjusts the other. Q: Can I change what “demand” measures?
A: Yes. Choose Customer count (unique customers) or Feedback count (total submissions) in Prioritization settings. Q: Can everyone change the weighting?
A: Tuning is available on Pro. Starter workspaces use the default balance.