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Every Signal carries a Priority Score from 0 to 100 — one number that answers “how much should this command our attention right now?” It’s what lets you sort a long list of opportunities and trust that the top is genuinely the most impactful, rather than the loudest or the newest. Prioritization is where you decide what “impactful” means for your team. Lane balances two forces, and you set how much each one counts.

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The two levers

A Signal’s score comes down to a trade-off every product team makes:
  • Revenue — the total revenue across the customers behind the Signal. Weight this up and the biggest accounts pull opportunities to the top.
  • Demand — how much appetite there is for the Signal. Weight this up and the things the most customers are asking for rise, regardless of account size.
The two always add up to 100, so tuning one adjusts the other — there’s no invalid combination to get wrong.

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What counts as demand

Demand can mean two different things, and you choose which fits your team:
  • Customer count — the number of unique customers who asked. Good when one loud account shouldn’t outweigh broad interest.
  • Feedback count — the total volume of feedback. Good when sheer intensity of asking is the signal you care about.

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Setting the balance

Prioritization lives in Settings → Prioritization. Start from a preset, or dial it in:
  • Revenue focused — leans the score toward the money at stake.
  • Demand focused — leans it toward how many are asking.
  • Custom — set any split with the slider.
The default is a 70/30 revenue-to-demand balance. Adjust the slider and the demand side rebalances automatically; pick your demand source alongside it. Changes apply across every Signal’s score.

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Where the score shows up

The Priority Score is a sortable column on the Signals list and the headline stat on a Signal’s detail. Sort by it before a planning session and the ranking reflects exactly the balance you’ve set — so the conversation starts from your team’s definition of impact, not a debate about it.

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Plan availability

Every workspace gets prioritization. Tuning the weights and demand source is available on Pro and above — on Starter, Signals are scored with the default balance, which you can upgrade to customize.

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Tips

  • Match the weighting to your stage. Early on, demand-focused surfaces where the market is pulling you; further along, revenue-focused protects the accounts that matter most.
  • Pick the demand source deliberately. Customer count rewards breadth; feedback count rewards intensity. They can rank the same list quite differently.
  • Revisit it when strategy shifts. The balance isn’t set-and-forget — when priorities change, the ranking should change with them.

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FAQs

Q: What does the Priority Score rank?
A: Signals. It’s the single number Lane uses to order your opportunities from most to least impactful. Q: How is it calculated?
A: From two components — the revenue behind the requesting customers and demand (customer count or feedback count) — combined using the balance you set under Prioritization. Q: Do the weights have to add up to anything?
A: No math to manage — revenue and demand always total 100, and moving one adjusts the other. Q: Can I change what “demand” measures?
A: Yes. Choose Customer count (unique customers) or Feedback count (total submissions) in Prioritization settings. Q: Can everyone change the weighting?
A: Tuning is available on Pro and above. Starter workspaces use the default balance.