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They act as a shared language across your team-making it easier to understand where feedback belongs, how work is distributed across the product, and how to build focused roadmaps.
Product Areas can be added to both Insights and Features, and they appear across Roadmaps to support better planning and communication.

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Purpose

Product Areas give structure to your product data by grouping similar work under a defined theme. This helps you:
  • See which part of the product an Insight or Feature contributes to.
  • Identify patterns in customer feedback.
  • Build roadmaps focused on specific functional areas.
  • Improve prioritization by reducing noise and clustering related opportunities.
In the future, Lane will also auto-suggest Product Areas using intelligence (AI). Adding clear descriptions today ensures better accuracy when this is introduced.

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Setup

You can create and manage Product Areas directly in Workspace Settings. To create a Product Area:
  1. Click your workspace name in the top-left corner.
  2. Go to Settings → Product Area .
  3. Click Add Product Area.
  4. Enter a Title.
  5. Add a Description - this helps with consistency and will be used for upcoming AI-based auto-assignment.
  6. Click the color icon to choose a Color for visual grouping.
  7. Save your changes.
Once created, Product Areas become available across Insights, Features, and Roadmaps.

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Using Product Areas

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Insights

Assigning a Product Area to an Insight helps you understand where feedback is concentrated and which parts of your product customers interact with the most.

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Features

Features inherit the same structure. Assigning Product Areas to Features improves prioritization and makes strategy discussions clearer.

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Roadmaps

Roadmaps automatically use Product Areas as a filtering layer. This helps you:
  • Create focused views (e.g., “Onboarding”, “Billing”, “Integrations”).
  • Show how work is distributed across the product.
  • Communicate priorities more clearly to stakeholders.

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FAQs

Q: Can Product Areas be edited later? A: Yes, you can modify Product Areas at any time from Settings → Product Areas. Updates reflect everywhere they’re used. Q: Will Product Areas be assigned automatically? A: Not yet. Intelligent auto-assignment is coming soon. Adding clear descriptions now will help improve accuracy when this feature is introduced. Q: Can I delete Product Areas? A: Yes. If a Product Area is removed, you can reassign affected Insights or Features to another category.