Context

Context is where you tell Lane what it can’t infer on its own: what your product is, what you’re focused on right now, and which customers matter most. It’s a few short fields, but it’s foundational — two of the things you’ll rely on most read directly from it. Set it early, before you lean on surfacing or start asking questions, and everything downstream gets better.

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What Context drives

The same context powers two different surfaces:

• Signal surfacing. Your current priority, prioritized tiers, and churn-risk status are what the Signals For You tab uses to decide which Signals rise to the top — and they’re the reasons shown on each surfaced Signal (“Matches priority”, “Prioritized tier”, “Churn risk status”).
• Ask Lane. When you ask Lane a question, it answers against this background — so it understands what your product does, who your competitors are, and what “important” means to you right now, instead of guessing.

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What you set

Context lives in Settings → Context. Two groups of fields: About your product — the background Ask Lane draws on:

• Product — what you build, who it’s for, and what it helps them do.
• Current priority — what your team is focused on right now. This one does double duty: it’s also the main input to Signal surfacing.
• Competitors — who you compete with and how you differentiate.

Who matters — the inputs that power the For You surfacing:

• Priority tiers — the customer tiers you care about most (you can prioritize up to two). Signals weighted toward these accounts surface for you.
• Churn-risk status — the customer status that means an account is at risk, so feedback from those customers gets flagged.

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Keeping it current

Context isn’t set-and-forget — it should move as your focus does. When you change your Current priority, Lane offers to re-scan your existing Signals against the new focus, so surfacing reflects the change immediately rather than only applying to new feedback. Because that re-scan re-evaluates your backlog, it uses AI credits — Lane shows you what it will cover and asks before running it. Changes to tiers or churn-risk status re-surface your Signals automatically, at no cost.

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Best practices

• Fill it in before you rely on surfacing. For You and Ask Lane are only as good as the context behind them — a few minutes here pays off everywhere.
• Keep Current priority honest. It’s the single biggest lever on what surfaces. Update it when your focus shifts and let Lane re-scan.
• Be specific about your product. “A billing platform for B2B SaaS finance teams” grounds Ask Lane far better than “our app.”

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FAQs

Q: Why does Context matter so much?
A: Two systems read it — Signal surfacing and Ask Lane. Good context means the right Signals rise to the top and Lane’s answers are grounded in your world. Q: Does changing Current priority cost credits?
A: Only if you accept the re-scan of existing Signals it offers. New feedback is surfaced against your latest priority regardless. Q: How many tiers can I prioritize?
A: Up to two — the tiers whose accounts you most want Signals weighted toward. Q: What if I leave Context empty?
A: Lane still works, but the For You tab has nothing to surface against, and Ask Lane answers with less of your specific background.